SEO is an art. The basic components are content, on-page optimization, and technical SEO. All three work together to help websites gain a competitive edge over their competitors. These components are inherently complex, so it’s hard to pin down exactly what each one does. But it’s important to understand what they do and how they relate to one another. If you are considering hiring SEO companies in Canada, understand these components.
The page content is the core of on-page SEO, and it tells search engines and readers what your site is all about. When creating content, it’s crucial to choose relevant keywords and topics. To do this, you can use keyword research tools or simply search Google to determine what people are searching for. Then, incorporate those keywords throughout the content. You should also include a Meta description, which is a summary of your page that is visible to search engines. If done correctly, this information can encourage a click-through.
Content optimization is a part of a wider content strategy that improves search rankings and builds brand authority. This includes changes to the way your content looks, the way it reads, and how your audience interacts with it. These changes improve your content’s readability and improve SEO signals by encouraging visitors to stay on your page for longer, browse other pages, and share it with others. You can optimize your content using on-page SEO techniques, which don’t require a developer or other specialized skills. Performing a content audit will allow you to decide which changes need to be made.
While optimizing your pages for search engine visibility, don’t overlook internal linking. Internal links make your site easier to crawl and navigate. Make sure to use keywords within your content and use headings to make your text stand out. Also, remember to use title tags, Meta descriptions, and Meta keywords to improve your search engine visibility.
Technical SEO is a subset of SEO that focuses on coding, indexing, and crawling. It excludes other basic SEO practices such as keyword research, backlink profile building, content optimization, and social media marketing. While these elements are vital to search engine optimization, they are not the only components that need to be addressed. For example, indexing refers to the process of storing and organizing content on a web page so that it can be accessed by search engines.